Capstone

Pawsome Publicity

Pawsome Publicity is an “agency” that works on marketing for local animal shelters. It leverages media to get animals adopted. It uses unique techniques on social media and websites to make each shelter stand out and showcase the animals’ personalities. This project also tackles different aspects of a nonprofit by planning events, fundraising, and volunteering.

Marketing

I worked with different marketing aspects for each shelter. I focused on digital media including social media and photography.

Volunteering

I volunteered at a local shelter to learn more about nonprofits as a whole.

Research

I conducted research to understand what other successful shelters were doing.

Main Shelter

Manchester Animal Shelter

I volunteered at this shelter and worked with a lot of their digital media. I was able to focus a lot on the dogs, and understand the workings of this nonprofit.

Second Shelter

The Humane Society of Greater Nashua

I worked with this shelter is some different areas. I helped with fundraising and event planning.

Third Shelter

The Animal Rescue League of NH

I worked with this shelter focusing on photos of small animals and cats.

Check out my final presentation here!